The Service Board Reverse Memorials

The Service Board is a Seattle non-profit that asked us to generate support and awareness of its life-changing programs with youth in need. Speaking to a target overwhelmed with traditional charity messages, we needed to develop a unique campaign that highlighted the Service Board’s positive effect on the community. We realized that our society seems to only celebrate a life when it ends in tragedy. Why not commemorate lives still living, lives that could have, but did not, end in tragedy? Cannes Outdoor shortlist.